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Nieve de Barrio
Client
Nieve de Barrio
Year
2025
Role
Brand, menu boards, wrapper illustration
Team
Paloma and sign painter Beto Salas
Nieve de Barrio makes paletas the slow way, with fruit bought at the market that morning. The owners wanted it to look like the shop on your corner, not like a franchise.
The ask
Three branches, three different signs and a stack of wrappers printed from a template. They needed one look that could be painted on a wall, printed on a wrapper and folded into a paper cone.
What I made
Pink for everything, plus one green leaf as the mark. Twelve wrappers, each a single fruit in two colours, from mango con chile to tamarindo. Beto and I painted the menu boards by hand in each shop, and the wordmark is drawn to look like it is carved from an ice-pop stick.
How it landed
The three shops now look like one shop. A fourth opened in September with the same boards, painted in two days, and parents keep asking for the wrappers for birthday parties, so there is now a party box.
“A kid brought a wrapper back to the counter and asked if we had the other eleven.”
Lucía Barrón
Owner, Nieve de Barrio